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The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill Gates, Andy Grove, and Steve Jobs—offering lessons for all managers and entrepreneurs on leadership, strategy and execution.

In less than a decade, Bill Gates, Steve Jobs, and Andy Grove founded three companies that would define the world of technology and transform our lives. At their peaks, Microsoft, Apple, and Intel were collectively worth some $1.5 trillion. Strategy Rules examines these three individuals collectively for the first time—their successes and failures, commonalities and differences—revealing the business strategies and practices they pioneered while building their firms.

David B. Yoffie and Michael A. Cusumano have studied these three leaders and their companies for more than thirty years, while teaching business strategy, innovation and entrepreneurship at Harvard and MIT. In this enlightening guide, they show how Gates, Grove, and Jobs approached strategy and execution in remarkably similar ways—yet markedly differently from their erstwhile competitors—keeping their focus on five strategic rules.

Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship from three path-breaking entrepreneurs who emerged as CEOs of huge global companies. Their approaches to formulating strategy and building organizations offer unique insights for start-up executives as well as the heads of modern multinationals.

• Sales Rank: #159229 in Books
• Published on: 2015-04-14
• Released on: 2015-04-14
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .93" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 272 pages

Review
“Warts and all, here is the inside story on how three unlikely leaders changed the world forever and created a trillion dollars of market cap. Two brilliant business professors with unique access provide lessons for any business and its leaders.” (Scott Cook, Founder & Chairman, Intuit)

“No one but these co-authors could have distilled the histories of these great CEOs and their world-changing firms into a handful of lucid and logical guidelines for all strategic thinking. Everyone in business --whether in big companies or small -- should read, mark, and digest this book.” (Reed Hundt, CEO, Coalition for Green Capital; former chairman, FCC)

“Brilliantly and accurately explains how these legendary high-tech CEOs shaped the world we live in. A must read for today’s aspiring leaders”. (John Sculley, former Apple CEO)

“This is not just about strategy for technology companies but about how bold, passionate and deeply knowledgeable leaders work. It is required reading for those who aspire to push the boundaries of business. ” (John Browne, former CEO BP and former board member of Intel)

From the Back Cover

Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievements? Strategy Rules examines these three individuals collectively for the first time—their successes and failures, comonalities and differences—revealing the business strategies and practices they pioneered while building their firms.

Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar ways—yet markedly differently from their erstwhile competitors—keeping their focus on five rules:

• Look Forward, Reason Back: They determined where they want their companies to be in the future and could "reason back" to identify the moves that would take them there.

• Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk.

• Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable.

• Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents’ strengths into weaknesses and used enormous resources (once they had them) to dominate competitors.

• Shape the Company around Your Personal Anchor: From Gates’ understanding of software to Grove’s devotion to process discipline and Jobs’ obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses.

Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals.

About the Author

Professors David B. Yoffie and Michael A. Cusumano are the authors of the bestselling Competing on Internet Time.

Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School and is the longest-serving member of the Intel board of directors. He is the author, coauthor, or editor of nine books and has written extensively for the New York Times, the Wall Street Journal, and the Harvard Business Review.

Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT School of Engineering. He is the author, coauthor, or editor of eleven books, including the classic bestseller Microsoft Secrets and Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World.

Professors David B. Yoffie and Michael A. Cusumano are the authors of the bestselling Competing on Internet Time.

Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School and is the longest-serving member of the Intel board of directors. He is the author, coauthor, or editor of nine books and has written extensively for the New York Times, the Wall Street Journal, and the Harvard Business Review.

Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT School of Engineering. He is the author, coauthor, or editor of eleven books, including the classic bestseller Microsoft Secrets and Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Into the Looking Glass – Reflecting on Our Own Strategy Rules
By Phil M Dubois
Although a study of the personalities, similarities and differences of three leading technology CEOs of our time, “Strategy Rules” is more than one more contribution to the biographical literature of the larger-than-life careers of Bill Gates, Andy Grove and Steve Jobs. It shifts up a gear (or five) by analyzing their strategic decisions – the good and the bad – as they built their companies. These are used to illustrate five strategy rules that can be applied by CEOs of any size company to achieve their long-term goals.

We may not all be destined to build a platform (the lesson here for many of us may be leveraging how our product can maximize its impact within its own ecosystem), nor may we have the scale to use every one of the five strategies completely. But Strategy Rules provides a foundation from which we as CEOs can examine and strengthen our own company’s strategy.

The first rule “Look Forward, Reason Back” was my personal nugget, the subject of the one chapter I re-read the first time through the book. To me it drove to the core of how we need to approach thinking strategically, moving away from (or perhaps combining with) the more natural process of reasoning forward from our current position.

Strategy Rules holds up a mirror, offering up a framework to guide and measure our own performance to think and act strategically – a mirror through which to examine ourselves in the context of five strategies that can make a difference as we build our own businesses. Strategy Rules is a compelling, must-read for technology CEOs.

12 of 13 people found the following review helpful.
A Business Masterpiece
By Tom Rogers
As a CEO, this provided incredibly valuable insight into how a masterclass set of CEOs have approached the job of not only defining masterful strategies, but how they were able to master the implementation of those strategies in enormously consequential ways. Senior executives at companies of all sizes should master the many tips Strategy Rules provides. A business masterpiece.
Tom Rogers, President and CEO - Tivo Inc.

5 of 5 people found the following review helpful.
5 Rules, 4 Principles make a great Strategy Framework
By B.Sudhakar Shenoy
Books on Business Strategy usually provide a rear view mirror historical picture of how great companies succeeded and then an analysis to converge on putting the findings into perspective in the form of Frameworks that can adopted by others. Despite this disadvantage in approach, the years of effort put in by such in-depth research comes in handy and at least as a good check list, compass and road map, to navigate successfully and win in the rapidly changing, hostile and unforgiving business landscape.

This book provides first hand detailed insights into the strategic mind sets of leaders of three great technology companies- Intel, Microsoft and Apple that shaped the world of computing and business for over three decades.

There are five clear Rules that are distilled from the experiences of Gates, Grove and Jobs and each of these Rules are further broken into four principles. When I look at these from another angle, the Rules appear to be the strategic intent and the principles are the engines of execution. Both put together, form the foundation of a robust strategy, well executed.

There are many similarities amongst the three great leaders. All of them were passionate about something – Gates with software, Grove with discipline and Jobs with design. But the similarity soon ends and each of them practiced the Rules in their own way, and the emphasis was vastly different. One chapter each devoted to the five Rules neatly subdivided into the four principles and a good narration on the similarities and divergences between the three leaders makes this book a very systematic and comprehensive study.

I find some findings in other recent books on Business Strategy that fit very well into the framework of this book. The five step approach in ‘Playing to Win: How Strategy Really Works’, by Lafley and Martin is very similar right from creating the winning aspiration and the four rigorous steps that follow on execution.

Some principles from the elegant framework in the book ‘Great by Choice’ by Collins are also firmly embedded in the thought process of all the three leaders.

In an era of unprecedented changes in the technological landscape, rapidly shifting customer needs, accelerated industry Clock Speeds and fierce competitive forces sweeping global markets, this book is a great read that provides the intellectual clarity and pitfalls to be avoided in strategy formulation and execution process.

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Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, by David B. Yoffie, Michael A. Cusumano PDF

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[E378.Ebook] PDF Ebook Vermeer (Art and Ideas), by Wayne Franits

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In this new monograph, the latest in Phaidon’s Art & Ideas series, Wayne Franits examines the work of Vermeer within the framework of his times, one of the most intellectually creative periods in this history of art. Written in a lively and accessible style, and incorporating the latest scholarship on the artist, Franits provides fresh insights into many of Vermeer’s most famous works, uncovering the creative process behind them and their wealth of meanings.

• Sales Rank: #100795 in Books
• Brand: Franits, Wayne
• Published on: 2015-03-30
• Original language: English
• Number of items: 1
• Dimensions: 8.63" h x .75" w x 6.38" l, 1.23 pounds
• Binding: Paperback
• 352 pages

Review

"[A] much needed text." —Hyperallergic

"Art & Ideas has broken new ground in making accessible authoritative views on periods, movements and concepts in art. As a series it represents a real advance in publishing." —Tate

"Phaidon's series may prove to be the pick of the crop. It boasts expert but undogmatic texts and a wealth of illustrations." —The Sunday Telegraph

About the Author

Wayne Franits, a specialist in seventeenth‐century Dutch and Flemish art, is Professor of Art History at Syracuse University, New York. His numerous publications have explored a variety of topics within the field, ranging from genre painting and portraiture to the work of the Dutch followers of Caravaggio.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By sz
Good info, good pics.

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[R885.Ebook] Ebook Download Molten Salts: From Fundamentals to Applications (Nato Science Series II:), by Marcelle Gaune-Escard

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• Sales Rank: #3821016 in Books
• Published on: 2002-01-22
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .94" w x 6.14" l, 1.71 pounds
• Binding: Hardcover
• 404 pages

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• Sales Rank: #11657271 in Books
• Original language: French
• Dimensions: 84.75" h x .98" w x 10.83" l,
• Binding: Paperback

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[C134.Ebook] Free Ebook Grant's Atlas of Anatomy (Grant, John Charles Boileau//Grant's Atlas of Anatomy), by Anne M. R. Agur BSc (OT) MSc PhD, Arthur F. Dalley

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Real-world guidance for today’s anatomy lab.
�
Illustrations drawn from real specimens, presented in surface-to-deep dissection sequence, set Grant’s Atlas of Anatomy apart as the most accurate reference available for learning human anatomy. These realistic representations provide students with the ultimate lab resource.
�
For more than seventy years, Grant’s Atlas of Anatomy has continually adapted to meet the needs of each generation of students, while maintaining the Grant’s tradition of excellence. The meticulously updated fourteenth edition is a visually stunning reference that delivers the accuracy, pedagogy, and clinical relevance expected of this classic atlas, with new features that make it even more practical and user-friendly:
�

• Recolorization of the original Grant’s Atlas images from high-resolution scans add a new level of organ luminosity and tissue transparency, and enable the formation of 3D constructs for each body region. This lavish visual enhancement ensures a vastly improved experience in learning the structure and function of the human body. See the enhanced color and detail�here:��https://youtu.be/KdLzQUoG54Y�
• Schematic illustrations now feature a uniform style and consistent coloring, clearly showing the relationships of structures and clarifying anatomical concepts.
• Newly revised legends with highlighted clinical applications describe the anatomic features and provide context for health care practice.
• Enhanced medical imaging includes more than 100 clinically significant MRIs, CT images, ultrasound scans, and corresponding orientation drawings.
• Updated and improved tables help organize muscles, vessels, and other anatomic information in an easy-to-use format ideal for review and study.

• Sales Rank: #399870 in Books
• Published on: 2016-02-16
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.40" w x 9.10" l,
• Binding: Paperback
• 896 pages

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21 of 21 people found the following review helpful.
Better than Netter's. More detailed
By Tonex
Definately underated. I have no idea why. I have Netter's, Adams and Grant's and I find that both Adams and Grant's are more useful to me than Netter's for anatomy lab classes, especially when used together. Netter's made a very good name for itself. However, before you purchase, take the time and visit the bookstore or the library and compare them all and you will see what I am talking about. I could have used Grant's alone as a student but I bought it last, if only I had the same advice I am giving you I would have chosen Grant's in the first place. I am a curious person and I like to know and understand everything about what I am learning to enhance my skills in the area and I definately think Netter's is lacking in the area of detail information but is very good on labeling the body parts and also has great illustrations. In my opinion and the opinion of my husband and 19 year old, the illustrations in this book may not be as good as Netter's but the information on body parts in Grant's is much better than Netter's. I think Netter's would be better for a graduate while Grant's could be used for the medical student as a study material and for lab classes as well as for a graduate. I say again look before you leap and know what you want so you can make the best choice. I actually think that Grant's is a keeper, but you be the judge. I am not really saying the others are bad, but wouldn't you want the best for your money? 10/08

1 of 1 people found the following review helpful.
Magnificent guide to the components of a marvelous "machine."
By Amazon Customer
This is indeed a splendid atlas to the anatomy of the human body. The particular current edition benefits from photographs and CT scans in crucial places, and is greatly improved over earlier versions. Although it is a bit much to expect it to be present on everyone's bookshelf (even in paperback), I believe that every household should be aware of its existence, particularly in this age of self-managed medicine.

This edition comes with a supposed subscription to "ThePoint" at ThePoint.LWW.com which is one of the most combative and useless sites I have visited...I would class it as a total waste of time, but this is not meant as a negative comment about the book itself. I would comment in passing that the front-cover reference to "thepoint.Iww.com" is wrong, and that the "I" is supposed to be an "L." In a sans serif font it is difficult to decide which is right.

0 of 0 people found the following review helpful.
Understand your Doctor's diagnosis
By Drogs
Excellent reference and details highlighted with great coloring.

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• Published on: 1600
• Binding: Paperback

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[H642.Ebook] PDF Download Trizics, by Gordon Cameron

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TRIZ first emerged from the former Soviet Union in the 1990's. TRIZ is the Russian acronym for Theory of Inventive Problem Solving. TRIZ is a set of tools for directing creative thinking based upon the study of patents. Breakthrough thinking is not left to creative inspiration. Instead, new and innovative ideas that solve simple to highly complex technical problems or create new inventions can be systematically derived. TRIZICS is an organized process for the practical application of TRIZ, it incorporates TRIZ tools into a simple step-by-step framework that includes the logic of structured problem solving, leverages TRIZ tools for root cause analysis, and directs the user to select the appropriate TRIZ tool to use during the problem solving process

• Sales Rank: #548187 in eBooks
• Published on: 2010-12-23
• Released on: 2010-12-23
• Format: Kindle eBook

About the Author
Gordon Cameron earned his degree in Physics at the University of Glasgow, Scotland. He has 25 years engineering experience in both research and development and high volume manufacturing in the semiconductor industry working in the United Kingdom, Republic of Ireland and the United States. He has published many technical papers on plasma etching systems used in the manufacture of semiconductor devices. His main focus has been on technical problem solving and troubleshooting. During his 16 years with Intel Corporation, he taught numerous TRIZ classes to engineers and has successfully applied TRIZ to many technical problems. Elected President of the Arizona TRIZ Association in 2007 Gordon has pursued the further development and application of TRIZ as well as other approaches to creative problem solving.

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0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very good book, thanks

9 of 9 people found the following review helpful.
Accessible
By Real Horror Show
As a non-scientist new to TRIZ, I was concerned that Trizics would be too advanced and convoluted to understand. However, I was pleasantly surprised. I found it to be accessible and understandable. It contains numerous step-by-step logical examples and illustrations. I recommend it to anyone interested in the topic.

14 of 16 people found the following review helpful.
Review of TRIZICS
By Richard Platt
Great book, extremely comprehensive. No one else has produced a book this in depth across such a large body of knowledge in the domain of TRIZ, (Russian acronym for the Theory of Inventive Problem Solving) a very informative and useful book. I also noted that has also many very informed, and learned contributors who have really helped to make this a really strong reference book, let alone text book for teaching and learning this inventive methodology.

It does justice to many areas of TRIZ that just aren't covered in the depth I have found elsewhere. In reviewing this book I really enjoyed the templates that showed the flow of where and when to use the different tools, again not something that I've seen covered in other TRIZ books in such an easy to use format. I really liked the flow chart, the TRIZICS roadmap, it is better than any other TRIZ tool use roadmap that I've seen publicly presented.
No other book on TRIZ does this to near the degree that you'll find in this book. The descriptions that Mr. Cameron has put in here really add granularity where it is needed in a comprehensive and useful manner.

I can't recommend this book high enough to instructors, teachers, students, whether they be a beginner or advanced.

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[Y318.Ebook] Free PDF The Heart of Mathematics: An Invitation to Effective Thinking 4e + WileyPLUS Registration Card, by Edward B. Burger, Michael Starbird

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Transform your mathematics course into an engaging and mind-opening experience for even your most math-phobic students. Now in its Fourth Edition, The Heart of Mathematics: An Invitation to Effective Thinking succeeds at reaching non-math, non-science-oriented majors, encouraging them to discover the mathematics inherent in the world around them. Infused with the authors' humor and enthusiasm throughout, The Heart of Mathematics introduces students to the most important and interesting ideas in mathematics while inspiring them to actively engage in mathematical thinking.

• Sales Rank: #3348662 in Books
• Published on: 2012-10-01
• Dimensions: 9.21" h x 1.42" w x 7.91" l,
• Binding: Hardcover

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Examines why parapsychology has been held in disdain by scientists, philosophers, and theologians, explores the evidence for ESP, psychokinesis, and life after death, and suggests that these phenomena provide support for a meaningful postmodern spirituality.

"This elegantly written book shows a greater command of the empirical data than any other work on the subject by a philosopher, and no other philosophical work on the survival of death deals with the conceptual issues with greater subtlety or thoroughness." -- Stephen E. Braude, author of ESP and Psychokinesis: A Philosophical Examination and The Limits of Influence: Psychokinesis and the Philosophy of Science
br>In this book, David Ray Griffin, best known for his work on the problem of evil, turns his attention to the even more controversial topic of parapsychology. Griffin examines why scientists, philosophers, and theologians have held parapsychology in disdain and argues that neither a priori philosophical attacks nor wholesale rejection of the evidence can withstand scrutiny.

After articulating a constructive postmodern philosophy that allows the parapsychological evidence to be taken seriously, Griffin examines this evidence extensively. He identifies four types of repeatable phenomena that suggest the reality of extrasensory perception and psychokinesis. Then, on the basis of a nondualistic distinction between mind and brain, which makes the idea of life after death conceivable, he examines five types of evidence for the reality of life after death: messages from mediums; apparitions; cases of the possession type; cases of the reincarnation type; and out-of-body experiences. His philosophical and empirical examinations of these phenomena suggest that they provide support for a postmodern spirituality that overcomes the thinness of modern religion without returning to supernaturalism.

"This is a very thorough integration of the data from parapsychology, both experimental and anecdotal, into the philosophical discussions concerning the nature and role of consciousness. The scholarship is sound, and the issues raised in this book are very hot topics in the academic community, especially among philosophers and cognitive scientists." -- Richard S. Broughton, Director, Institute for Parapsychology

"An informative book about parapsychology that I can recommend highly to all philosophers and theologians." -- Ian Stevenson, M.D., Carlson Professor of Psychiatry, University of Virginia Health Sciences Center

• Sales Rank: #3152359 in Books
• Brand: Brand: State Univ of New York Pr
• Published on: 1997-02
• Original language: English
• Dimensions: 9.50" h x 6.50" w x 1.00" l,
• Binding: Hardcover
• 339 pages

Features

• Used Book in Good Condition

Review
This elegantly written book shows a greater command of the empirical data than any other work on the subject by a philosopher, and no other philosophical work on the survival of death deals with the conceptual issues with greater subtlety or thoroughness. Stephen E. Braude, author of ESP and Psychokinesis: A Philosophical Examination and The Limits of Influence: Psychokinesis and the Philosophy of Science
This is a very thorough integration of the data from parapsychology, both experimental and anecdotal, into the philosophical discussions concerning the nature and role of consciousness. The scholarship is sound, and the issues raised in this book are very hot topics in the academic community, especially among philosophers and cognitive scientists. Richard S. Broughton, Director, Institute for Parapsychology
An informative book about parapsychology that I can recommend highly to all philosophers and theologians. Ian Stevenson, M.D., Carlson Professor of Psychiatry, University of Virginia Health Sciences Center"

"This elegantly written book shows a greater command of the empirical data than any other work on the subject by a philosopher, and no other philosophical work on the survival of death deals with the conceptual issues with greater subtlety or thoroughness." -- Stephen E. Braude, author of ESP and Psychokinesis: A Philosophical Examination and The Limits of Influence: Psychokinesis and the Philosophy of Science "This is a very thorough integration of the data from parapsychology, both experimental and anecdotal, into the philosophical discussions concerning the nature and role of consciousness. The scholarship is sound, and the issues raised in this book are very hot topics in the academic community, especially among philosophers and cognitive scientists." -- Richard S. Broughton, Director, Institute for Parapsychology "An informative book about parapsychology that I can recommend highly to all philosophers and theologians." -- Ian Stevenson, M.D., Carlson Professor of Psychiatry, University of Virginia Health Sciences Center

About the Author
David Ray Griffin is Professor of Philosophy of Religion and Theology, School of Theology at Claremont and Claremont Graduate School. He is the author of Evil Revisited: Responses and Reconsiderations and coeditor (with Sandra Lubarsky) of Jewish Theology and Process Thought, both published by SUNY Press, and has authored or edited sixteen other books.

Most helpful customer reviews

3 of 4 people found the following review helpful.
by David Ray Griffin
By Kate J. Phillips
A very well-written and interesting book. Many differentiations made between

various psychological phenomenon. In the end, however, I wish the author had made some definitive statements of his own in terms of this subject. Again, very well-written, and open-minded; hope he'll write another--with his true feelings involved.

14 of 14 people found the following review helpful.
Compelling Evidence of Life After Death
By Dennis P. McMahon
Being a spiritually minded person as well as a 9/11 Truth advocate familiar with David Ray Griffin's many excellent books on 9/11, and knowing that he was a professor of religion and theology, I became very curious to learn what Professor Griffin's views might be on Spirituality. This curiosity led me to "Parapsychology, Philosophy, and Spirituality--A Postmodern Exploration," the publication of which predated 9/11 by four years. In this scholarly work, Professor Griffin pays serious attention to the controversial subject of parapsychology, and intensely focuses on non-mainstream topics such as messages from mediums, reincarnation, and out-of-body experiences (OBEs). With seeming inevitability, Professor Griffin concludes that "there is formidable evidence of life after death." However, it is not so much the conclusion but the analysis and presentation of the direct evidence leading to that conclusion which makes this book such an absolutely rewarding read.

Professor Griffin comes across as a bit of a rebel when identifying "the central task of philosophy: to criticize the prevailing worldview(s) and to suggest a better one," an assessment that endeared him to this reader. For the record, I am also in accord with Professor Griffin's own "fully naturalistic" worldview which "allows humans again to feel kinship with the rest of nature, and...encourages reverence for life in all of its forms."

In this book, Professor Griffin uses the term "parapsychology" as a synonym for "psychic research." He divides paranormal phenomena into three major types: (1) extrasensory perception (ESP), the two main forms of which are telepathy and clairvoyance; (2) psychokinesis (PK), and (3) experiences such as messages from mediums and near-death and out-of-body experiences, that are suggestive of the existence of psyches apart from their physical bodies. Having set the parameters, Professor Griffin thoroughly engages the reader with "the scientific study of events" involving these three types of psychic phenomena.

Early on in "Parapsychology, Philosophy, and Spirituality," Professor Griffin provides an expansive list of the well known people who have become convinced that "paranormal events do happen," including, I was surprised to learn, Sigmund Freud, Carl Jung, Thomas Edison, and Mark Twain. The author points out that just as the mainstream is unaware of the famous and respectable people who took the study of parapsychology seriously, "The same ignorance exists about the fact that there are long-established psychical research organizations with reputable journals and rigorous standards," an ignorance which Professor Griffin confronts with effective summaries of the legitimate psychical research performed since the late nineteenth century.

Especially illuminating is Professor Griffin's description of the "factors involved in the formation of opinions about controversial matters, such as the paranormal." These factors are: one's worldview which subjectively determines what is possible and impossible; one's awareness of empirical data; and wishful or fearful thinking. Categorizing people's views in this way--including the views of members of the so-called scientific community--makes their positions and thought processes easier to understand.

To be sure, some of the topics covered won't be very easily comprehended by the average nonfiction reader, e.g., the concepts of "prehension" and "retrocausation," and the various technical philosophies. However, Professor Griffin has a way of getting back to basics that is most welcome, and at times even poetic (e.g., defining "God" as "The Soul of the Universe"), making this a fascinating read overall.

Professor Griffin reveals that "telepathy and clairvoyance, which have been reported throughout history and were verified by tests with mediums and other people in the early days of psychical research, [also] have been verified in strictly controlled experiments in laboratories." Previously, the only known scientific approach to the paranormal that I had been aware of was undertaken as part of "The Afterlife Experiments" (Pocket Books, 2002, and earlier an HBO Special) conducted by Gary E. Schwartz, PhD, at the University of Arizona. Those experiments featured a study of notable contemporary mediums, including Suzane Northrop and John Edward, and demonstrated that mediumship is real. Professor Griffin's revelations about the prior historical research into psychic phenomena lend additional credibility to "The Afterlife Experiments" retroactively.

An entire chapter is devoted to the philosophical conceivability or possibility of life after death, and it is here that people's mindsets come into prominence. While people with "data-led minds" are able to consider the evidence of life after death objectively, Professor Griffin notes, data-led minds "seem to be few and far between." There follows an extended and persuasive discussion of ESP and PK which buttresses the case for the possibility of life after death. But it is not until the succeeding five chapters that Professor Griffin examines the actual evidence for life after death, in the contexts of: mediumistic messages, possession, reincarnation, apparitions, and OBEs.

In the chapter on mediumistic messages, Professor Griffin states that "My purpose...is less to try and convince others of the reality of life after death than to show that there is evidence that is worthy of serious study." Indeed, there is a substantial amount of convincing evidence present in this chapter alone. Especially noteworthy are the actual case histories of readings by the medium "Mrs. Piper," and the so-called "cross correspondences" documented from 1901-1932 which involved "clever souls, who while living, had been involved in psychical research and wanted to provide evidence for their own survival [after their deaths] that could not be explained away in the usual manner."

On the subject of possession, Professor Griffin concludes that this type of evidence does not contain phenomena that are in themselves "strongly suggestive" of life after death.

However, convincing evidence of life after death does exist with regard to "cases of the reincarnation type." In the chapter on this topic, Professor Griffin relies primarily on the case studies of Ian Stevenson, MD, and does an excellent job of digesting Dr. Stevenson's extensive research--research that is most certainly indicative of reincarnation, and thus life after death. There are many general features in cases of the reincarnation type that make this evidence authentic--including the fact that the subjects are very young and innocent. Also intriguing is how often a child's current birthmarks or wounds are reflective of the manner in which the prior personality passed away. However, I did disagree with Professor Griffin on one point posited within this discussion. Specifically, he states that "persons who are `reincarnated' tend to be persons of a particular type--those who are intensely materialistic and possessive, or intensely religious--or persons who have died in a particular manner: violently (or at least suddenly), while still young, or with strongly felt `unfinished business.' The crucial factor, accordingly, seems to be the intensity with which that person lived, died, or wanted to continue living." Rather than limiting the experience of reincarnation to these "intense souls," I would argue that intense souls may simply be the type of souls most likely to demonstrate evidence of reincarnation in a subsequent life. (My two other main areas of disagreement did not, as here, involve an assessment of what the evidence indicates, but different beliefs. Specifically, Professor Griffin takes a linear approach to the concept of time, whereas I subscribe to the theory that time (as we know it) does not exist on the "Other Side." And contrary to Professor Griffin's and Dr. Stevenson's views, I still believe that the "so-called law of karma" (as Professor Griffin labels it) does exist.)

Highlights of the chapter on evidence from apparitions include an analysis of how alternate explanations (such as "super-ESP") don't really negate the possibility of life after death. For Professor Griffin, the two phenomena that "tip the scales in favor of an explanation in terms of postmortem agency [i.e., life after death]" are collective apparitions (where two or more people see the same apparition at the same time), and the similarity between apparitions of the living and those of the dead.

The discussion of apparitions segues nicely into the chapter on evidence from OBEs, defined within the book as "an experience of being out of one's body (whether one really was or was not)." Here, Professor Griffin examines the various features of OBEs and a number of case studies, and concludes that "OBEs do provide direct experiential support of an affirmative answer to the chief question at issue, which is simply whether the person (the mind or the soul, with or without some kind of nonphysical [energetic?] body) can exist apart from the physical body."

While certain categories of the evidence are more convincing than others, it is the evidence taken collectively that is most compelling. This is so because, as the author says, "each of the kinds of evidence increases the antecedent probability of a survivalist interpretation of the others...and...some of them provide support for elements of the others." Further, "Whereas the nonsurvivalist interpreter must come up with a variety of [often strained] hypotheses to handle the various kinds of data...the survivalist can use one hypothesis--survival with (limited) agency--to explain the basic feature of all the phenomena." Thus, in sum, the conclusion that there is life after death is the most likely conclusion to be reached after a thorough and objective assessment of all of the evidence submitted.

When I began reading Professor Griffin's postmodern exploration, my strong belief--based on my own experiences and studies--was that the soul survives the body's passing. I did not expect to be persuaded otherwise upon completing this book. However, I also did not anticipate that my belief in the survival of the soul would be reinforced as a result this reading. Yet, that is exactly what happened, simply because the scientific evidence presented by Professor Griffin is substantial, compelling, and ultimately an extremely powerful indicator that there is indeed life after death.

4 of 4 people found the following review helpful.
Prehending parapsychology
By Ashtar Command
David Ray Griffin is a relatively well-known theologian in the United States. Or at least *was* a theologian before he joined the Truth Movement and became a conspiracy theorist. The various books in the "SUNY Series in Constructive Postmodern Thought" were written before 9/11. It should be noted at the outset that Griffin uses the term "postmodern" in a somewhat idiosyncratic fashion. Essentially, he has appropriated the term and pinned it on his own variant of process theology. This brand of liberal Christianity is based on the philosophical works of Alfred North Whithead, Charles Hartshorne and (arguably) Griffin himself. Real postmodern thinkers would most certainly regard Whitehead's all-knowing metaphysics as a parody of early, pre-Kantian modernity. Indeed, Whitehead's works seem to be taken more seriously by theologians than philosophers - but then, that might actually be a commendation, considering the pseudo-intellectual vandals philosophers *do* take seriously.

"Parapsychology, philosophy and spirituality" is an extended pitch, directed at scientists and philosophers, to take parapsychology seriously. Griffin argues that parapsychology is a bona fide science, and that its findings strongly suggest that paranormal phenomena are real. He discusses a broad range of such phenomena: telepathy, clairvoyance, out-of-body experiences, reincarnation, mediumistic messages, etc. CSICOP won't like this book!

Griffin then attempts to explain the phenomena from the viewpoint of process theology. Apparently, many process theologians reject the idea of an immortal soul or life after death. So did Griffin until he turned to parapsychology, at which point he changed his mind in favour of the idea of an immortal soul. The problem is that Griffin constantly attempts to pigeon-hole parapsychology into the somewhat restricted worldview of process theology. Thus, he doesn't see paranormal phenomena as proof for dualism. Instead, he attempts to reconcile them with panpsychism (or panexperientialism). He also attempts to square them with evolution, proposing that perhaps the immortal soul evolved at a certain point in human (or animal?) evolution. Griffin is also forced to reject precognition, ostensibly because it's incoherent. In my opinion, the real reason is its incompatibility with process theology, according to which the future doesn't exist - the God of process theology is a God within time who co-evolves with the universe.

In fact, I suspect that sections of this book are actually veiled polemics against fellow process theologians who won't readily accept the idea of survival after death. Thus, Griffin discusses at ridiculous length the alternative hypothesis that parapsychological phenomena are the result of "super-PSI abilities" rather than the survival of bodily death. Under this scenario, all memories of the dead are somehow still floating out there, and a medium with developed telepathic abilities can "prehend" them and appropriate them, thereby creating the illusion of a deceased person speaking through the medium, when in reality the medium simply rehashes old memory patterns. This is a classical example of the explanation being stranger than the problem it's supposed to explain - in practice, the explanation accepts the occult notion of the Akashic records! It also strikes me as incoherent, since one of Griffin's arguments against materialism is that consciousness is a self-existing whole rather than a mere sum of small parts that could be reduced to matter. But if the memories "prehended" by the medium are so holistic that they can mimic the deceased person almost perfectly, wouldn't this be a strong presumption in favour of the memories *actually being* the dead person?

In the end, Griffin rejects super-PSI and settles for the "survivalist" hypothesis. He seems to regard out-of-body experiences, especially those reported in conjunction with near-death experiences, as the smoking gun evidence for life after death and the existence of an immortal soul that can leave the physical body. The book ends with a call to unite science, philosophy and spirituality, using the philosophy of Whitehead as a necessary starting point.

"Parapsychology, philosophy and spirituality" does raise a lot of interesting points. Griffin writes in an easily accessible and pedagogic manner, although at times he becomes a bit too pedantic and boring. (He's a theology professor, after all!) This is not a bad book, not by any means. My problem with it is that Griffin somehow rejects one set of dogma - those of materialist science - in favour of another set of dogma, this time process theology. I admit a certain fascination with Whitehead, but the all-knowing, all-prehending traits of his philosophy do strike me as somewhat odd. Did he have a revelation on the road to Damascus, or what? Griffin should be commended for changing his mind on a central issue for his own theology, but it still feels as if he is attempting to squeeze the paranormal into a rigid, dogmatic framework anyway.

The truth is out there, agent Griffin. But is the truth to be prehended through the lens of process theology? That still remains to be seen...

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